Semalt: The Best Link-Building Strategies For Your Website



Ranking on Google is a goal that requires certain skills, time, and dedication, and it might be quite difficult when the sector in which your company operates is very competitive. However, there are many tricks and methods to achieve this easily.

Link-building is a Google ranking strategy that consists of acquiring backlinks from sites with valuable subject matters to increase the authority of your web page in search engines.

Through the content of this article, we will show you how to create links using different strategies that really work. However, do not forget that any good SEO strategy deserves to be executed with the best available SEO tool. We will also tell you about the all-in-one SEO tool that will help you in this difficult task.

1. Effective link-building techniques

Links are important indicators for Google to evaluate the authority of your website in relation to the target audience you have. Obtaining the right amount of hyperlinks from authoritative sources is vital for you to achieve growth and search engine positioning for your business.

As you can see, link building is a fundamental strategy, but it can produce negative, sometimes counterproductive, effects if done by people who are not up to the task or who have little knowledge of the industry you are in.

For your link-building strategy to be effective, capable of delivering efficient results, and protecting you from potential search engine penalties, it should be done in the following manner:
However, Google is capable of discovering mechanical link acquisition schemes, so this route, if taken with little knowledge, can be dangerous.

It is better to focus on natural link acquisition strategies, which take advantage of quality content and the ability to engage with others to improve rankings without any risk. 

2. What are the best natural link-building strategies?


In the past, much simpler strategies were used to create very useful links. With the evolution of technology and the continuous improvement of the algorithm of search engines like Google, it has become increasingly difficult to define links as it used to be done. Nowadays, it is much more advisable to use natural link-building strategies.

There are several natural link-building strategies to avoid any risk of having your website penalized by Google. Here, we will focus on showing you the best natural link-building strategies. Top, here we go!

2.1. Your own relationships 

Your everyday connections, in addition to their benefits for your brand visibility, can also help you gain valuable backlinks. If you have a network of acquaintances who are interested in your business, this will allow you to ask them for help in the form of links, for example, to related portals, suppliers, and customers.

Think about friends and family who deal with subjects not too different from yours and who have no competitive issues with you. This way, you can get free links with a simple request.

2.2. Create quality content

As a brand that wants to stand out, you should have a company blog on your website where you discuss issues relevant to your industry and provide resources from your own experience.

To stand out from the competition, you should try to create content that is significantly better than your competitors in terms of comprehensiveness, depth of exposure, and originality of what is exposed.

Use resources such as guides, e-books, infographics, articles, videos, and studies. We invite you to visit our blog to discover different content creation strategies that will certainly help you increase your online visibility and get spontaneous links.

Good quality content justifies the inclusion of links with even more commercial keywords to get better results. To target the top-performing keywords in your industry, the SEO Personal Dashboard is the best SEO tool you will ever need.

If your competitors are producing low-value content on certain topics, you can focus on producing much larger guides or e-books to outperform them in terms of the value offered to the audience. This way, the target audience will feel invited to check out your content because it is more comprehensive than the competition.

Thanks to this valuable content that you will spontaneously develop, you will be able to carry out link-earning strategies, i.e. acquire links thanks to the value and exclusivity of your content proposals.

Link building will allow you to gain links based on the quality of your produced content, which will increase your authority in front of Google and your own audience.

The quality of this content should also include guest posts, i.e. the texts you provide to other portals to get links in return.

Always keep in mind the Google algorithm that has developed several updates to check the authority and naturalness of the incoming links. For example, Google Penguin checks links for spam, while Google Panda evaluates originality and quality.

2.3. Look for reciprocity in links

The Internet is also made of human relationships, so it is subject to the law of reciprocity. If someone spontaneously receives a gift, they feel obliged to reciprocate in some way.

If you find a resource on the web related to your content that best expands on a certain topic, you can link to it to provide your audience with more complete content.

A good rule of thumb is to let the owner of that post know that you liked their content and decided to link to it. That way, they'll have an interest in spreading the word about your resource and may return the favor by linking their own content to one of yours.

3. Analyze competitors' links


There are tools like the SEO Personal Dashboard that allow you to analyze the backlink profile of the competition to see which portals their links come from.

These could be, for example:
By analyzing these aspects, you can get an idea of the importance of a portal and the weight it can have for your positioning. Obviously, you cannot expect to get links from all the same portals, especially when they are commercially related in the same sector.

However, there is no reason why you should not try to contact the different portals and highlight in your content information that would be valuable to their audience and to which they can link if they wish.

Conclusion

Getting a website to the top of Google is a challenge that most website owners don't know how to deal with. It is to the point where many end up saying that it is simply an impossible task. Indeed, it is important to remember that to achieve such a goal, there are several strategies to implement and steps to follow in addition to patience because it is not magic.

In this article, we have talked about link building which is one of the most important steps to facilitate the positioning of your website at the top of Google. Nevertheless, in the context of link building, there are processes that are severely sanctioned by all search engines. To avoid such an inconvenience, we hope that the tips we have provided above will help you tremendously. 

Furthermore, to avoid any inconvenience, it is wiser to use the services of experienced professionals who know exactly how to avoid any unfortunate situation. So, with the ultimate goal of helping you get your site to the top of the search engines and reach your target audience, at Semalt, we put at your disposal experts who are used to the SEO field and beyond. Are you ready to gain exposure on the Internet? Now is the time for you to take advantage of our expert services.

In addition, we have a better all-in-one SEO tool, the SEO Personal Dashboard From Semalt, which allows you to perform all the necessary tasks to understand, improve or control the functioning of your site and much more. If you wish, you can take advantage of the free features of our tool to analyze the status of your website on the fly.